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OTT IPTV Solution Provider in Asia: Revolutionizing the Future of Streaming
The Asian IPTV and OTT streaming industry has witnessed a revolutionary transformation in recent years. Leading platforms like Star India, iFlix, Bein, and Facebook are reshaping the landscape, while major wireless operators and virtual mobile providers are expanding their IPTV and OTT video streaming efforts. Asian telecoms and mobile operators should seize this opportunity to launch their own IPTV and OTT services, leveraging the growing consumer appetite for traditional pay TV and global streaming platforms.
Projected Growth of Asian IPTV Market
According to industry projections, the Asian IPTV and OTT market is set to experience substantial growth. Streaming platforms like Star India’s Hotstar have generated incredible audiences and transformed consumer expectations. For instance, Hotstar attracted over 200 million viewers during the Indian Premier League cricket tournament. International trends, such as changes in content rights and revenue models, are also impacting the Asian market. U.S.-based streaming platforms like Netflix, social networks like Facebook, and world-class content providers like Disney are identifying Asia as a significant growth opportunity, while Asian video streaming services like Hooq, iFlix, and iQiyi are gaining prominence.
Asian IPTV and OTT Driven by U.S. Influence
The transformation of the U.S. pay TV industry is driving innovation in Asia and vice versa. Premier television networks like CBS and HBO are successfully going direct-to-consumer, with over five million streaming subscribers each. Netflix has led the surge in high-quality web-based OTT platforms, even as traditional pay TV providers launch smaller, more affordable channel bundles. These changes have encouraged Asian operators to develop their own IPTV and OTT offerings.
Complete Asia IPTV and OTT Live TV & VOD Deployment Diagram
Expanding the ROI Perspective
To maximize return on investment, it is crucial to consider revenue beyond direct video subscriptions. In Asia, where piracy poses a significant threat to video revenue, telecoms and operators must leverage their strengths in wireless and broadband offerings. By pairing IPTV or VOD platforms with these services, they can generate additional income and drive adoption of legal content. Experimenting with increased bandwidth usage limits will enable mobile users to enjoy more video programming while maintaining healthy profit margins.
Embracing Premier IPTV and OTT Programming
Premium OTT TV should be the catalyst for maximizing wireless phone and high-speed internet access revenue. Operators should position themselves as the leaders in delivering exceptional web-based entertainment experiences. As users in Asia heavily rely on mobile connections, wireless operators have a unique advantage in enabling web-based viewing alongside pay TV and OTT streaming offerings. By loosening broadband caps and providing quality content, operators can drive adoption of their most profitable products.
Transitioning from Pure-Play Telco to Connected Services
To remain relevant, telecoms and mobile operators should evolve into connected services companies that offer more than just pay TV. Pairing IPTV or VOD platforms with other quality offerings is essential for long-term success. With the rapid deployment of 3G, CDMA, 5G/4G/LTE, and fiber internet, operators must adapt to the mobile and internet-first landscape of Asia.
Seamless Integration for Success
MatrixStream understands the unique needs of Asian telecoms and offers end-to-end IPTV solutions tailored to specific systems and equipment. Our comprehensive platform ensures seamless integration with existing and future systems, guaranteeing the success of your IPTV and OTT services. Contact us today to deploy a winning video service that generates revenue and can be bundled with high-margin offerings such as broadband, wireless, and home phone services.
Embrace the future of streaming with MatrixStream: Your trusted OTT IPTV solution provider in Asia.