Interactive content in IPTV systems can be used to generate revenue for the operators. For example, a survey or quiz could be included in an IPTV channel lineup that would prompt users to answer questions related to their viewing preferences and interests.
This information could then be used by the operator to offer more targeted advertising messages to its viewers.
Additionally, IPTV operators could offer premium content such as sports and TV shows on a pay-per-view basis.
This type of monetization strategy requires the operator to have a secure payment system in place to handle transactions from viewers.
By combining both interactive content and payment options, IPTV providers can generate additional revenue streams while providing an enhanced viewing experience for their customers.
Interactive Content – SciFi IPTV Service
Interactive content – what could it possibly be? We have written previously in IPTV 101 series about VOD, and all diversity of its content.
But interactive TV, as some may call it, is something that is going to be a common feature in the years to come.
Moreover, IPTV providers can leverage interactive content to increase customer loyalty and retention. By using data collected through interactive content, operators can gain valuable insight into viewer habits and preferences.
This information can be used to create more customized viewing experiences that are tailored to the specific needs of their customers.
IPTV providers can also use interactive features as a way to differentiate themselves from competitors, providing an added incentive for customers to stay with their service.
Finally, interactive content can also serve as a platform to promote other services offered by the IPTV provider, such as broadband or VoIP services.
The Audience in Control
Imagine that you are in a position to change the plot twist of the movie that you are watching. Given that unlike most, you do not like if the good guys always win, just click and there you go! Villains are victorious.
Netflix introduced this format and made it popular with the animated interactive content to start with; but after the episode of Black Mirror: BANDERSNATCH, it was clear that everyone would like it.
Just to be sure that we are on the same page here, according to ion interactive content is „content where the audience actively participates instead of just passively reading, watching, or listening”.
Basically, it could be anything that requires any engagement from the spectator, which is great. Therefore, if you never had an opportunity to watch some interactive movies, or you had but did not realize that was it, here is a list of some of the best of the sort.
UGC vs Interactive Content
First to make a distinction. Although the terms may sound similar to each other, they have absolutely different meanings. Whereas UGC is content created by the users – interactive content is not, it requires some kind of action from the audience.
Both, of course, have their mutual benefits:
- Higher engagement rate
- Personalized content
- Cross-device usage
Furthermore, in the last couple of years, interactive content is commonly used in learning platforms. It is a great opportunity for you to make a mistake by choosing the wrong answer and learn something from it.
So besides having fun you can also engage yourself in gaining new knowledge.
Engage Future Users
Unquestionably MatrixStream follows the latest trends in the IPTV industry. Moreover, we are the pioneers in providing such innovative solutions to our clients. Our apps support this type of interactive content and much more.