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Smartphone Penetration – Two-thirds of individuals in top digital markets will own a smartphone by 2018 according to the report New Media Forecast 2015 published by Zenith Optimedia. The global smartphone penetration is strong.

The report shows that the smartphone penetration in 47 leading countries rose from 41.6% in 2013 to 49.5% in 2014. It forecasts that 55.7% of the population will own a smartphone by the end of 2015.

Asia Pacific and Western Europe have the highest adaptation of smartphones.

Both of tfhese regions are expected to keep their lead for the next few years.

Smartphone Penetration

Out of the 47 market’s analyzed; Singapore tops the level of smartphone penetration at 89.0% at the end of 2014 and is expected to have 91.0% by the end of this year.

Moreover, Singapore’s smartphone penetration is expected to increase to 97.0% by 2018. There could be a leap of smartphone usage because the government pushes ahead with its plan for universal Wi-Fi access.

Singapore is closely followed by Spain and Ireland with 85.7% and 83.0% smartphone penetration in 2014 respectively.

The other top ten markets can also be found in Asia Pacific and Western Europe.

These are South Korea, Norway, Japan, Austria, Sweden, the Netherlands, and Hong Kong.

With this uptrend, it clearly shows that it’s the best time for telecoms and service providers to take advantage of smartphone’s strong penetration to the global market.

More individuals are expected to own smartphones due to the increase of affordable and bundle packages from telecoms.

Not only that smartphones can be used to make a call or surf the internet, they come in handy for streaming movies or TV shows.

Thanks to the availability of IPTV solution like MatrixStream’s end-to-end OTT streaming platform and multi-device streaming players.

MatrixStream has a strong mobile solution that can help telecoms and IPTV providers start their own TV and video streaming offering to smartphone users in their regions.

Our fully integrated OTT (Over the Top) end-to-end HD streaming IPTV solution can help providers offer seamless viewing content on Apple iPhones, Apple iPads, Android smartphones, Android tablets, PCs, MACs, and set top boxes.

On top of this, service providers can have their own branded MatrixEverywhere players in the App Store or Google Play.

Take advantage of the strong smartphone penetration in your region today! To find out more how we can help you establish and deploy your own offering to smartphone users, click here.

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