US Pay-TV Users Want All-In-One TV and Video App

A recent survey revealed that 9 of 10 US pay-TV subscribers want a TV and video app that can cater all of their video watching needs.

Altman Vilandrie & Company released their sixth annual survey on consumer habits. According to their data, 86% of US pay-TV consumers prefer to use a single app for watching movies and TV shows.

Even as viewers are flooded with streaming video options, the survey showed that 70% of them have not downloaded any cable channel or network apps.

“Consumers are saying that greater choice does not always lead to a better experience,” said Altman Vilandrie & Company Director Jonathan Hurd.

“Managing multiple apps across multiple viewing platforms can be challenging and appears to be limiting the market penetration of nearly all TV apps.”

The demand for watching TV shows and movies over the internet continues to soar. The data is evident that more consumers are watching TV shows and movies online.

On per weekly basis, it was found out that 60% of those 55 and older watch online, up from 47% in 2014. Moreover, 89% of the young millennials prefer to watch movies and TV shows online.

Younger adults are most likely to spend their money on Netflix to watch TV shows, at least, weekly.

More than 50% of all adults under 25 but only 7% of those 55 and older watch TV shows on Netflix.

Streaming services like Netflix are not service providers’ friend since they don’t share any revenue with service providers.  One way to compete against services like Netflix is to establish video streaming players that cater to the local market.

It is important for each service provider to establish its own streaming service that can cater to its own customers vs. players like Netflix that aren’t customized for the local markets.

This flooded marketplace opens further opportunities for service providers to offer their own service using a platform like MatrixStream.

MatrixStream is the leader in providing HD streaming videos over the internet IPTV solution.

Service providers can have their own branded MatrixEverywhere players in the App Store or Google Play.

Our fully integrated over-the-top (OTT) end-to-end HD streaming IPTV solution aids telecoms and service providers worldwide to instantly start their own IPTV service.

For more information on how we can help set up your IPTV offering along with your customized TV and video app, click here.