OTT Video Streaming – One in five viewers will abandon a poor OTT video streaming immediately according to Conviva.
After a poor experience, one in five viewers will never return to that service.
In contrast to these findings, 90% of the respondents choose to go back to services that gave them a superior viewing experience.
Convivaâ€™s report OTT: Beyond Entertainment Survey Report demonstrates the impact of streaming video quality experience on viewer engagement across several video genres.
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These include news/information, entertainment, education, product research, and self-improvement.
As well as highlighting the different tolerances from various age groups to poor quality viewing experiences.
â€œQuality of experience is just as important as quality of content. Todayâ€™s most successful providers know how to use the actionable insights provided by Conviva data to deliver the very best possible experience,â€ said Dr. Hui Zhang, CEO of Conviva.
â€œAlthough 83 percent of viewers will exhibit some patience waiting for an improvement in the playback picture, no service can afford to lose 17 percent of its audience based purely on lower-than-expected quality of experience.â€
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This report reveals the extent of viewersâ€™ patience.
It is crucial to have a reliable system that can attract and retain viewers such as that of MatrixStreamâ€™s.
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