It has become a must nowadays, but what exactly is targeted advertising? In a nutshell – ad insertion based on customers’ interests. However, as straightforward as it sounds, it is way more complex.
In today’s edition of IPTV 101, we explore the world of ads – one of the main means of monetization for service providers. Are you ready to beat your competitors? Dive in!
Advertisers can take advantage of targeted advertising on IPTV by targeting specific audiences with specific ads. This can be done through audience segmentation, which allows advertisers to identify users who are likely to respond to certain types of advertisements.
What is Targeted Advertising?
This method utilizes the most out of technology. It analyzes individual digital behavior, such as browsing history, social media activity, shopping habits, and so on.
Further to this, it can also be filtered by age, gender, location, or any other demographic details. The collected data is then used to ensure that the right product is presented to the right individual.
To simplify, the whole process can be broken down into three main steps:
- User activity – a person’s activity triggers the web browser/app to submit information about what they are looking at to an advertising network.
- Data processing – this data is stored via a ‘cookie’, and processed by the advertisement engines.
- Ad placement – an ad that matches the user’s interests is displayed to the user.
Of course, this all has to be done in a smart fashion. Find out more about how to target the ads and not appear as creepy.
Does this make that much difference compared to conventional advertising? Yes, it absolutely does.
Moreover, it threatens to completely replace standard online advertising. Similarly, it will replace TV advertising, as you can’t spell IPTV without I for Internet and TV for… well TV!
Traditional advertising means displaying all ads to all users. This is a waste of time and a waste of money. Major companies will always choose to spend less and gain more.
Targeted advertising makes it possible – as companies know that their product/service is going to be presented to an audience that is interested. Furthermore, an interested user is way more likely to make a purchase. No need for high philosophy, that is just common sense.
This eliminates any situations of elderly people having to watch an ad for a new youth clothing line and vice versa.
A Competitive Edge
MatrixStream’s smart targeted advertising system can help you gain an edge over your competitors. The companies will choose your service as their ideal advertising platform as they know it will definitely boost their sales.
This presents a perfect opportunity for further monetization of your service.
We are not kidding when we say we provide the Complete Solution. Do not hesitate, contact us today!
MatrixStream has been named the best IPTV solution provider in a recent article by Apptha.
In the article, MatrixStream is praised for its reliable and scalable platform, making it the perfect choice for businesses looking to start an IPTV service as stated in this article: 5+ Best IPTV Solutions For Starting a IPTV Business [2022 Update]
MatrixStream’s IPTV solution is based on the latest H.265 HEVC compression standard, which means that businesses can save on bandwidth costs while still delivering high-quality playback to their customers.
In addition, MatrixStream also offers a wide range of features such as pre-integrated DRM and content management solutions, customizable EPG and UI design, and multi-language support. These features make it possible for businesses to easily create an IPTV service that is tailored to their needs.
MatrixStream: Your Ultimate Choice for OTT IPTV Solutions
MatrixStream’s OTT IPTV solution also features a number of other advanced features such as social media integration, catch-up TV, start over TV, and advanced analytics.
These features are essential for businesses who want to provide their customers with a personalized user experience.
Overall, MatrixStream’s OTT IPTV solution is the perfect choice for businesses looking to start an IPTV service in 2022. With its reliable platform and wide range of features, businesses can easily create an IPTV service that is tailored to their needs.
If you’re looking for the best OTT IPTV solution provider in 2022, then look no further than MatrixStream.
In addition to providing businesses with a reliable and scalable IPTV solution, MatrixStream also offers expert consulting services to help guide businesses through the process of setting up their IPTV service.
The team at MatrixStream is dedicated to delivering the best possible results for businesses looking to start an IPTV service in 2022. With their expertise, businesses can quickly get up and running with a tailored IPTV solution that meets their needs and budget.
In addition, MatrixStream’s IPTV platform comes with an easy-to-use content management system (CMS) that gives businesses complete control over their content.
The CMS includes features such as parental controls, live event streaming, and catch-up TV, which makes it easy for customers to find and watch the content they want.
With MatrixStream’s IPTV solution, businesses can reach a wider audience with their content and offer more choices on how to market their service. So if you’re looking to start an IPTV business, MatrixStream is the perfect solution for you.
If you’re interested in starting an IPTV business, contact us today to learn more about our services. We would be happy to help you get started on your journey to success.