OTT TV Platforms are used by the great majority of people nowadays. Have you used it? Read on to find out.
Just like “EPG”, “OTT TV” is yet another abbreviation in the media services’ terminology. It stands for Over-the-top television. In short, it is an online TV service.
As simple as it may seem, there is more to it. Let us dive a little deeper…
What Is It & How Does It Work?
As mentioned above, it is an Internet-based television streaming service. It uses an Internet connection or mobile network to bring the content to the users. The users access the content through smart TVs, smartphones, tablets, or the set-top-boxes.
Therefore, it is safe to assume that it is quite different than conventional television that uses cable or satellite.
Another big difference is that OTT service brings content directly to the viewers, bypassing the distributors.
In addition, thanks to its powerful features, an OTT service allows the users to download and record content, and watch it on demand.
Some traditional TV providers may offer on-demand content, however, their monthly fees are usually a few times larger than those of the OTT providers.
Do I Know Any OTT TV Platforms?
Unless you have been living isolated from any media, you have surely heard of services such as Netflix, Hulu, Amazon Prime, and so on.
To return to the question of “have you used any OTT TV Platforms?”, I believe it is clear now that you most definitely have. Even if it was only for a month.
Furthermore, apart from television, there are also OTT Messaging services. WhatsApp, Viber and iMessage all use the Internet to send free text and multimedia messages. As a result, not many people use SMS anymore.
The reports and forecasts suggest that the OTT IPTV market is huge and still growing.
Ready to Launch?
It is an exciting market to invest in. It is the future! Have no doubt that you would be making the right move should you decide to launch your own OTT IPTV service. The demand for premium TV content has never been higher.
MatrixStream specializes in helping companies launch their service swiftly and smartly. We can offer low upfront costs, top quality service, patented state-of-art equipment, secured premium content and so much more. Why not contact us to find out more?